Purpose of a Business Essay
Writing a business essay is for the purpose of conveying a message, giving information, or convincing the readers to take some sort of action. So, the business essay must be clear and to the point. It is a good idea to make sure you know your audience before you start. This will assist you in creating a good outline that will keep you focused on the task and topic. This also ensures that you effectively demonstrate your point to your audience.
Segments of a Business Essay
In order to write an effective business essay, you need to be organized and create the essay in relevant segments. These segments are:
- Purpose of the Essay
- The Title
- The Introduction
- The Body
- The Conclusion
Purpose of the Essay
The purpose of your essay is what your topic is about which should be established before you start writing. This is where you come up with your topic, unless you have already been assigned a topic. If you are charged with choosing your own topic, then you will want to write about something you know of, keeps your interest, or sparks your passion. After you choose a topic, then use it to craft your thesis statement, which should be a single sentence about the main idea of your essay.
Your title is another important element of your essay because it is what most people will use to decide if they want to read your essay. The title should express the main idea of the essay and be persuasive. For example, “Get 50% More Traffic to Your Website with these Tips!” is more persuasive than, “Websites Need Plenty of Traffic.”
The introduction of your business essay reconfirms your thesis statement and introduces the main idea of your essay to your audience. This should be one paragraph and should give the reader a good idea about the topic covered in the essay. This is another segment where many readers will look to decide if your essay is worth reading.
The body of your essay is the meat of the essay. This is where the main content is located and is where you go on to develop your story, based on your research or notes. The body should contain all relevant key points about the topic and it should be informative. The body should also give the reader a call to action, if necessary. The body of the essay should contain a paragraph on each key point about the topic.
The conclusion of your essay should sum up the purpose and topic, as well as tie back into your introduction. The introduction contains a purpose statement but the conclusion summarizes the purpose and all relevant key points in the essay.
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