Written content is a crucial part of any website. Written content, along with colorful images and pictures helps drive visitors to individual sites. Students who are interested in computer technologies or creative writing must master this type of writing.
The purpose of web content generally is to inform readers about something, or convince them to buy goods or accept a commercial offer.
Therefore, web content must be customer-oriented, bright, expressive and motivating.
These are the features that make web content effective. But there’s still one question: how to learn the art of writing effective web content?
This is the key concern of everyone who wants to learn content writing. The following article provides useful tips for effective content writing. These tips will make your text shine.
Use short sentences.
It's very important to keep your sentences short. The number of words can vary, but make sure it's easier for the reader to read the text than ignore it. Leave out unnecessary propositions, pronouns, or adjectives. Use sentences that consist of 2-5 words.
Mind the rhythm of the article.
It's vital to create a rhythm in the text. Otherwise, readers get bored. Watch out for the alternating of long and short sentences.
Use expressive words.
You not only need to catch the reader's attention, you need to hold it. Using emotional words and expressive phrases will keep the reader's interest.
Choose a proper voice and style.
Before writing the content, take time to learn more about your target audience. Choose a suitable writing tone basing on the age, social class, habits and lifestyle of the audience you’re writing for.
Avoid complex words.
Even if you want to create smart content, the best strategy is to avoid using complicated terms and complex sentences. They slow down readers. Many people may just stop reading the text when they hit a difficult word.
Express the call to action.
State clearly what the reader or customer is supposed to do. Don't expect them to guess and work out what you hope they’ll do. Use formulation like 'Try...', 'Buy...', and 'Order...' Make it clear what steps you expect them to take.
Use language typical for the target audience.
It may seem strange, but people like to recognize themselves in the text. Give preference to the language that’s typical for the audience you’re writing to. Write out what slang and catchphrases are used by certain people.
Concentrate on writing about the benefits the customers get, rather than stating how good the product or service is. After all, people are interested in what they get, not what you’re selling.
Make the content unique.
To attract more readers to your massage, make original content. Think of new formulations. Make your writing style interesting. It's better to spend more time and present great ideas in your content, then to finish the work in a couple of hours but present a bunch of tired concepts and ideas.
Stick to one key idea along the whole text.
Decide on the key point of your content and remain focused on it throughout the whole text. If you shift to some other minor idea in the text, come back to the leading idea in the next passage.
Use specific adjectives instead of general ones.
Using specific adjectives has a stronger effect than using general ones. In fact words like: good, amazing, or tasty don't sound expressive. It's better to use adjectives that express some definite quality e.g. fast, sweet, leather, soft, golden-brown, etc.
Testing content on side people is a great way to see whether it works or not. There's one simple way to do it. Ask some people to read or listen to your content. Afterwards, ask them if everything was clear. If they caught the basic idea of your content, it means that the massage will be clear to the target audience.
To make good content, you have to read good content. Select different styles and genres. Modern and classical literature, fairy tales, and historical reviews – any of these can inspire you to create great content.
Effective content is easy to create. Follow the guidelines of our writing specialists. Just a little practice and your content will be unique, colorful and catchy.