A persuasive essay targets to inform a particular group of readers about the detrimental impacts of a certain habit or activity. In the same way, a persuasive essay can also be intended to depict the positive side of an argument that is not favored by the majority in a group. For example, the head of communications in a large organization can write a persuasive report that presents the benefits of adopting new communication technology, say videoconferencing. When one writes a persuasive essay, he or she hopes to let somebody know that a change of behavior is necessary. In the end, the person that reads the persuasive essay will realize that he/she urgently needs to change from a costly, dangerous, or outdated practice and adopt a more effective alternative.
Persuasive essays are mostly written when the issue being discussed has a likelihood of being highly resisted. Equally, writing a persuasive essay is the way to go when you are targeting a group of readers who have little or no awareness about the topic. For instance, young people nowadays engage in casual sex with little knowledge about the repercussions. Negative peer pressure and inappropriate media content are to blame for this trend. Over and above this, there are contraceptive advertisements all over that encourage young people to interact freely, knowing that they can always protect themselves when sexual urges emerge. In spite of all this, it is the responsibility of the society to shun premature sex. Parents have a duty to monitor their children’s’ behavior, but adequate information through persuasive essays can be helpful.