B2B and Reseller Markets
Business-to-business (B2B) concept involves the aspect of decision-making in the majority of industry sectors (Hutt & Speh, 2013). The majority of the collaborative business models in the modern times have made an effort to improve the face of marketing through the support of the B2B relationships amongst the entities. The application of the B2B also comes with challenges in the fulfillment of the negotiations and interactions imposed through the collaborative models in managing public business marketing processes (Hutt & Speh, 2013). In this research, the description of the use of interaction protocols in defining and managing the processes in B2B relationships forms the core subject.
The advancement of technology has enabled businesses conduct marketing electronically facilitating the existence of the Business-to-Business (B2B) E-Commerce (Hutt & Speh, 2013).
In some of the B2B relationships, the aspect of interaction forms significant challenge. The interactions within the B2B framework occur in three vital layers including content, communication, and business process. Internet-centered B2B related business models are effective in conducting business-to-business (B2B) commerce in the majority of the industry sectors. As one of the instantaneous mediums, the development of technology provides the business entities with new and improvised electronic marketplaces (Hutt & Speh, 2013).
In the layer of business process, the B2B relationships necessitate the management of two distinct business processes including public processes and private processes (Hutt & Speh, 2013). The private processes forms part of the enterprise itself managed through each enterprise in an independent way. The private processes receive support within the enterprises through a traditional Workflow Management System, proprietary systems or the ERP systems (Meyer, 2007).