When it comes to writing, a persuasive essay is geared towards positing arguments that will convince your audience that your views and ideas are valid and should be accepted. Of course, your arguments must be strong enough to convince and groundbreaking to reason with people’s opinions. It means that here a form of data submission plays an important role and you must present statements in a persuasive manner. You can do this through three main techniques, and they include ethos, pathos and logos.
Ethos simply means the concept of convincing people through authoritative stats or experienced and well-known people. This stems from the fact that we tend to believe and agree with the ones who we respect much and trust their judgments.