Market research report example can be considered a difficult type of assignment due to a large number factors that must be properly described and assessed. A decent market research report must evaluate a given product’s market potential based on such factors as the size of the market, customers’ preferences, competition, and other factors. This market research report example represents the basic information that any work of this type should include.
The researched area can be considered a suitable place for selling the company’s products because of its significant potential. Indeed, the statistical data show that the area’s population exceeds 0.8 million people with an average personal, disposable income exceeding $49,000. Furthermore, findings of the telephone survey, which covered nearly 2000 randomly selected households from this area, showed that more than 50% of respondents were interested in green technologies and products. Furthermore, 90% of respondents expressed readiness to spend at least $1000 on such products as energy-efficient equipment, insulation, and other solutions offered by the company. 18% of potential consumers confirmed their plans to spend no less than $10,000 on such products. Remarkably, 31% of respondents did not purchase any “green” products during the previous year while 43% even never heard or seen advertising of such products during the reported period.