A marketing assignment is an exercise which is widely used in the various educational programs.
Simulating a marketing plan of an imaginary company gives students the opportunity to test their skills in practice with no real risk of loss. The marketing assignment sample provides an example of a marketing plan of an imaginary logistic company: it fully describes the structure of the enterprise and the basic principles of its functioning.
- Creating freight forwarding company with the formation of the regional offices (branches, separate subdivisions) of the cargo delivery;
- Organization of the complex service for the small-lot shipments of the potential customers, including freight forwarding, insurance, warehousing, and door-to-door delivery;
- Increasing the market share of freight forwarding and warehousing services.