A speech is a kind of presentation that is essential to prepare correctly. Your speech has to captivate the audience and move them in a way that other presentations do not. Ronald Reagan’s performances were always superb, and following his masterful example can give us inspiration to write better. Of course, if we want to reach the highest level of speech writing, we have to practice a lot and sharpen our skills. Here are 5 tips on how to create a perfect speech in the same vein as the famous Ronald Reagan speech writers do this.
1. Profound Research
Really do your research – not surface skimming of a few short pieces, but profound research. If you always mull over what you want to talk about for a while before you have to do it, your ideas will not be such a thing that you read off a paper and forget instantly. Instead, they will be a part of you, and your preparation will show in your confidence. A speech is a kind of presentation that you can’t just do off the cuff if you don’t know what you really feel about the particular topic. It should take you some research.
2. Target Audience
Try to understand the audience. It is quite important to know whom you will be speaking to. If you’re addressing students, they won’t be interested in knowing how to withdraw an annuity, and if your audience is nothing but pensioners, they won’t be interested in risky investments that take about 30 years to be worthwhile. If there are special interest groups, think about their particular concerns and find a way to involve them in the body of your speech. Don’t think they won’t notice if you leave them out. Seeing things from your audience’s point of view is essential to connect with them while speaking.
3. Personal Experience
Tell authentic stories from your own life or the lives of other people whom you know. Nothing gets an audience interested in, like a story where they want to keep listening so they can find out what will happen at the end. It doesn’t have to be a sensational story, and you definitely shouldn’t exaggerate what really happened. Even a short anecdote can help your main points sink in and make them more relatable to your audience – in other words, they bring the speech down from an abstract level to real life.
4. Created List
Make a list of points to cover before you begin. In order not to miss anything, you have to make some notes. The order is essential here. You can still look up into the faces of the audience and speak extemporaneously on the same level, but you have to make sure that you are not missing an essential building block.
5. Expressed Emotions
Use the emotion of beautiful, poetic language. In no speech of Reagan’s was this more true than in the difficult address he gave following the Challenger’s explosion and the deaths of six crewman and a schoolteacher. Peggy Noonan, a little-known speech writer, has created the perfect words for the occasion by remembering a poem from her childhood and including phrases from it in the speech. Who can forget Reagan saying, “We will never forget them, nor the last time we saw them, this morning, as they prepared for their journey and waved goodbye and ‘slipped the surly bonds of earth’ to ‘touch the face of God.”
It is never too late, or too early to practice your writing as well as to sharpen your writing skills. Follow these tips to make your speeches catchy and memorable for the audience.